Here is an example of a small business whose seed has just been planted. The creator of Von Adi, Lavonna Johnson, came to me for help with the first step of her journey to becoming a self sustaining entity in the business world.

She had the basic idea already in place for how she wanted her logo to appear, knowing that she wanted two roses, one strong and alive, and one wilting, crossed over each other. She also knew what she wanted for her business name. From there, she trusted me with the rest of the process.

Remember, it says on the home page, "You will be an active part of the design process! As the owner of your business, only you really know what works and what doesn't." This project started out with the Creative Brief, logo design process, presentation of 4 logos from which the main one was chosen, and then the finalization of that logo. Ms. Johnson started this process with an idea, and walked away with a CD full of her logo files.

Below is the progression and process we went through to make it to this final logo.